Snoop Dogg made a once in a lifetime investment into Reddit, now it’s worth $10,000,000,000

Snoop Dogg isn’t just a rap icon, actor, and weed entrepreneur—he’s also a savvy investor. Reddit co-founder Alexis Ohanian recently revealed that Snoop was one of the platform’s earliest backers during its struggling days, when few believed in its potential. Ohanian expressed gratitude, calling Snoop a true “Day One” supporter. Reddit, now valued at $10 billion, started as a small project before growing into an internet giant.

In 2014, Snoop joined a $50 million funding round led by Sam Altman, who noted Snoop’s popularity on the platform due to his engaging AMAs. Snoop joked about being more than just a celebrity investor, saying he “worked his way in.” With Reddit’s recent public debut, his early investment has paid off big, proving his knack for spotting winning opportunities.

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