In the year 1972, many significant events took place. Don McLean’s iconic song “American Pie” dominated the charts, Richard Nixon held the presidency while his administration faced the Watergate Scandal, NASA’s Space Shuttle program began, and Bob Barker, the charismatic host of a game show called The Price is Right, was giving away brand new cars valued at under $4000.

Synonymous with The Price is Right, Bob Barker became a household name, captivating audiences for 35 years. And this year, Barker is celebrating his 100th birthday – a remarkable milestone. 

Bob Barker’s life began on an Indian reservation in South Dakota. During his time in the United States Navy Reserve, where he trained as a fighter pilot during World War II, he met his high school sweetheart, Dorothy Jo Gideon, at an Ella Fitzgerald concert. They married in 1945, and Barker went on to pursue an economics degree after leaving the Navy.

Partnerships and Philanthropy

Barker’s journey to fame began when he caught the attention of game show producer Ralph Edwards while hosting a radio show in Los Angeles. Edwards was searching for a new host for the TV game show Truth or Consequences. Barker’s popularity soared as he entertained audiences from 1956 to 1975 on the show. In 1967, he also started hosting the Miss Universe and Miss USA pageants. But it was in 1972 when Barker stepped onto the stage of The Price is Right, propelling both himself and the show to superstardom. 

The Price is Right holds the record for the longest-running game show in history, and Barker, who became an executive producer in 1988, received 14 Daytime Emmy Awards for Outstanding Game Show Host and four Emmys for his role as executive producer.

During an interview with the Television Academy Foundation, Barker spoke fondly of his late wife, crediting her for his successful career. He said, “She gave me the confidence to even try to do what I set out to do. She didn’t just urge me on, she worked right at my side.” Sadly, Gideon passed away from lung cancer in 1981 at the age of 57, leaving behind her husband of 36 years.

Bob Barker found love once again with Nancy Burnet, his partner of 40 years. Burnet believes that Barker’s limited use of medication over the years has contributed to his good health. Despite turning 99 years old, Barker only takes one prescription medication for his thyroid. His dedication to a healthy lifestyle, including being a long-time vegetarian, has played a significant role in his well-being and vitality. 
Throughout his career, Barker has made numerous guest appearances, including a memorable visit to The Price is Right on his 90th birthday. He never grew tired of the show and always approached it with enthusiasm. His infectious energy and passion for entertaining audiences contributed to the show’s success.

But beyond the glitz and glamour of show business, Bob Barker has used his platform to advocate for animal rights. Inspired by his late wife, who was ahead of her time in terms of ethical choices, Barker made a lasting impact in this realm. He actively supports animal rights organizations through his DJ&T Foundation, which he named after his wife and his mother, Matilda or “Tilly,” who were both passionate about animals. Barker has donated millions of dollars to establish animal-rights curricula in law schools, including prestigious institutions like Harvard, Columbia, and Northwestern. 

Nancy Burnet, whom Barker met at an animal adoption event he hosted in 1983, is a strong advocate for animal welfare alongside Barker. Together, they campaign against animal entertainment and work to raise awareness about the mistreatment of animals.

Bob Barker’s incredible journey spans almost a century, marked by numerous achievements and contributions. His impact on the world, both as an entertainer and an animal activist, is unrivaled. We are privileged to have such a compassionate and dedicated individual like Barker, who utilizes his celebrity status to improve the lives of innocent animals.